Got 30 minutes?
Listen to the podcast interview with Petra, Dan Waldschmidt and Broc Edwards, where we talk about putting yourself in the customer's shoes, why it can be so hard to promote yourself and the importance of having great people around to give you the perspective you need.
If you're looking to assemble that team of great people, head to the EDGY Empire on Facebook, join up and join in the conversation.
Such an honour to be interviewed this morning by the kings of awesome - Dan Waldschmidt and Broc Edwards - for their new podcast series on ordinary people bringing their brand of awesome to the world.
I'm not sure how I managed to qualify to be included but when they asked, I said yes, with gratitude and without asking too many questions.